Get to Know Lana Royals Pet Wear
Hi! I'm Yelyzaveta — Rubi’s dog mom and Svitlana’s daughter. I’m the one behind customer support and community development and management, replying to your emails and messages on social media. It’s so nice to meet you!
Our story began in December 2017 when little Rubi, our miniature pinscher puppy, joined the family. She was only three months old when we realized she needed warm clothes, but nothing in stores fit her properly, and none provided enough warmth to keep her comfortable.
That’s when my mom, Svitlana, who has over 20 years of hand-knitting experience, made Rubi her first wool sweater. It wasn’t easy, since dog bodies are shaped differently from humans, but after lots of trial, error, and try-ons, Rubi soon had a full winter wardrobe of well fitted and warm handmade sweaters.
A few years later, we started sharing Rubi’s outfits on Instagram. People began asking where they could buy them — and that sparked an idea. What if we could knit warm, custom pieces for other dogs too?
After lots of preparation, Lana Royals was officially launched in February 2019 as a small Etsy shop. We still remember the joy of receiving our very first order — and that feeling hasn’t changed since!
🧵 What We Believe In
We believe every pet deserves clothes that fit well, feel great, and allow them to move freely. No more shivering, no more tight or oversized sweaters.
Over the years, we’ve come to learn time after time that every dog is different, even within the same breed. That’s why custom tailoring is at the heart of what we do.
We specialize in made-to-measure garments, carefully crafted with a comfortable fit in mind. Whether you have a tiny Chihuahua, a Dachshund, a French Bulldog, a Dobermann, or any other breed of dog (or cat!) — we make sure the fit is just right, based on your pet's individual measurements.
We do everything ourselves — from the first idea to the final product. Every part of the process is in our hands: designing, prototyping, sourcing materials, knitting, sewing, photographing, customer service, managing our website, and running our social media. We're a small team, and we’re proud of it. Each item is made with care, and we treat every order as something truly special.
🌍 Sustainability Matters
We make each item to order, which means no waste, no mass production, and no overstock. Just thoughtful, handmade garments that both you and your pet will love and a much smaller environmental footprint.
Looking for something ready to go? Visit our Ready to Ship section! These items may be:
- items made from leftover fabric (usually turned into one last small-size garment)
- items used for modeling during photoshoots by our dog Rubi
- items returned to seller after being unclaimed at customs
If the size fits your dog — it’s a perfect, sustainable find!
Our Customers 🐾
Our customers are devoted pet lovers who want their dogs and cats to be warm, comfortable and stylish. We’ve shipped our garments all over the world — from Portugal to all across Europe, Canada, the US, Australia, and everywhere in between like Singapore and South Korea.
Check out our Customer Testimonials page, filled with thoughtful feedback and heartwarming photos shared by our amazing customers. From our very first designs to best-selling classics and one-of-a-kind orders, it's a gallery full of inspiration and happy pets!
Don't hesitate to contact us anytime, we love hearing from you!
With love,
Svitlana & Yelyzaveta
The Lana Royals Pet Wear Team